Inter Milan And Pirelli To End Their Iconic Shirt Sponsorship Deal After A 26-Year Partnership
Inter Milan will be ending their £10m-a-year iconic shirt sponsorship deal with tyre company, Pirelli at the end of 2020/21 season, it has emerged.
After 26 years of partnership, the new development comes as club’s owners Suning Group are already desperate for ‘potential partners‘ to ease their financial woes.
The logo of the Italian tyre manufacturer has been emblazoned across Inter shirts since the start of 1995-96 season as the club has won multiple Serie A titles and the Champions League.
The famous black and blue stripes with the Pirelli logo has been worn by the likes of Ronaldo, Adriano, and Zlatan Ibrahimovic over the years.
Jose Mourinho’s 2010 Champions League winning team also wore the famous strip.
Pirelli chief Marco Tronchetti Provera confirmed the news, saying;
We are in talks with (Alessandre) Antonello, (Beppe) Marotta (chief executives) and other Inter directors. We won’t be Inter’s kit sponsor anymore, but our relationship with the club will continue.
The Milan side is facing a financial crisis off the field. A raft of expensive transfers (Achraf Hakimi, Romelu Lukaku and Nico Barella) and the coronavirus pandemic combined to create a financial black hole at the Italian club.
They are currently currently sit at the summit of the Italian Serie A table.